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Cookie policy

Well hello there, dear visitor!

1. Introduction

Flora, a commercial brand of Ethias SA (hereinafter “Flora”), uses cookies and other trackers (hereinafter “cookies”) on its website and in its app in order to provide its users with efficient services. Using cookies allows Flora to adapt the content of its website and to show advertisements depending on the needs and preferences of its users.

In accordance with article 129,1° of the Electronic Communications Act of 13 June 2005 (ECA), the present Cookie Policy (hereinafter “the Policy”) aims to explain in a transparent way the types of cookies present on the Flora website and how they are used to improve the user’s experience.

It therefore applies to the www.flora.insure website and its app.

The cookies used are intended to collect information about users in order to identify them, to memorize the information they send to Flora, to understand their interests …

Personal data obtained through these cookies is used in accordance with the applicable regulations on the protection of personal data and the Ethias Privacy Charter, as indicated below.

2. Who is responsible for the processing of personal data?

Ethias SA, whose registered office is located in 4000 Liège, Rue des Croisiers 24, VAT BE 0404.484.654, is responsible for processing personal data.

To learn more about the way Ethias SA handles personal data of users, Flora invites you to read its Privacy Charter.

3. Cookie policy

3.1 What is a cookie?

Cookies are small text files that are stored in the browser or memory of your computer, tablet or smartphone. Cookies can be used for various purposes, including storing information that affects the behaviour of the website or app, such as the user’s preferred language on the website or resuming playback of media files from the user’s last position. Almost all websites and applications use cookies.

On its website and mobile application, Flora uses the following categories of cookies:

Functional cookies

These cookies are necessary for the proper functioning of the website:

  • cookielawinfo-checkbox-analytics : This cookie is set by GDPR Cookie Consent plugin. It is used to store the user consent for the cookies. Duration: 1 year
  • cookielawinfo-checkbox-necessary : This cookie is set by GDPR Cookie Consent plugin. It is used to store the user consent for the cookies. Duration: 1 year
  • cookielawinfo-checkbox-non-necessary : This cookie is set by GDPR Cookie Consent plugin. It is used to store the user consent for the cookies. Duration: 1 year
  • rc::a : used to distinguish humans from robots (reCaptcha). This is beneficial to the website in order to create valide reports on site usage. Duration : persistent
  • rc::b : used to distinguish humans from robots (reCaptcha). Duration: session
  • rc::c : used to distinguish humans from robots (reCaptcha). Duration: session
  • tADe – tADu – tAE – tC – tMQ – tnsApp – tSP – tTDe – tTDu – tTE – tTf : set of cookies that are used for content delivery and presentation. The cookies maintain the correct state of the font, blog/image sliders, colour themes and other website settings. Duration: persistent
  • aet-dismiss – drafts.queue – submitted_posts_cache : necessary for the functionality of the site’s comment system. Duration: persistent
  • wpml_browser_redirect_test : records the user’s preferred language of the site. Duration: session
  • O2S-CHL : This cookie is used by the host to check that it is not an automated access, bot, and contains only the text expected by the server. Duration: 1 year
  • Name: BrowserId_sec – Content: oPToyoGfEeuzCsVe51LKhw – Domain: .force.com – Sent for: Only secure connections. Used for security protection. Duration: 1 year.
  • Name: Inst – Content: APP_0Q – Domain: .force.com – Sent for: Only secure connections. Used to redirect requests to one instance when bookmarks and hard-coded URLs send requests to another instance. Duration: Session
  • Name: force-proxy-stream – Content: !r9rgN8nXaww5yQm5JS/ZPlXEck2wamojSeYoEio6BS6gOAp2okauT0OFGQVtNvqfTgMWBAY+w0tPdg== – Domain: flora.secure.force.com – Sent for: Only secure connections. Checks that client requests reach the same proxy hosts and increases the likelihood of retrieving cached content. Duration: 3 hours.
  • Name: force-stream – Content: !oG/L7PmsxqTPAfr2YFM0eFx5I5y6DR493Ud00GgosHNGX5ZghXJbjCmsAPkD+sX71c816kosKckiyA== – Domain: flora.secure.force.com – Sent for: Only secure connections. Used to redirect server requests for persistent sessions. Duration: 180 minutes
  • Name: Language – Content: Fr – Domain: flora.secure.force.com – Sent for: Only secure connections. Identifies the language of custom components and streams that support multiple languages. Duration: Session
  • Name: sfdc-stream – Content: !oG/L7PmsxqTPAfr2YFM0eFx5I5y6DR493Ud00GgosHNGX5ZghXJbjCmsAPkD+sX71c816kosKckiyA== – Domain: flora.secure.force.com – Sent for: Only secure connections. Used to correctly route server requests within the Salesforce infrastructure for persistent sessions. Duration: 3 hours

Analytics cookies

These cookies analyze the behaviour of visitors to the Flora website and help Flora to improve and personalize the visitor’s browsing experience.

  • Google Analytics
  • Google Ads Conversion Tracker
  • _ga : used to store and count pageviews. Duration: 2 years
  • _gat : used by Google Analytics used to limit the number of requests. Duration: 1 day
  • _gid : registers an identifier used to generate statistical data on how the visitor uses the site. Duration: 1 day
  • _hjAbsoluteSessionInProgress : used to count how many times a site has been visited by different visitors. This is done by assigning each visitor a random ID. Thus, the visitor does not have to register twice. Duration: 30 minutes
  • _hjFirstSeen : identifies a new user’s first session. Duration: Session
  • _hjid : Set when a user first lands on a page. Ensures data from subsequent visits to the same site are attributed to the same user ID. Duration: 1 year
  • _hjIncludedInPageviewSample : Set to determine if a user is included in the data sampling defined by your site’s pageview limit. Duration: 30 minutes
  • _hjIncludedInSessionSample : Set to determine if a user is included in the data sampling defined by your site’s daily session limit. Duration : 30 minutes
  • _hjRecordingLastActivity : Updated when a user recording starts and when data is sent through the WebSocket (the user performs an action that Hotjar records). Duration: Session
  • _pk_id# : collects statistics about the user’s visits to the website, such as the number of visits, the average time spent on the site and which pages were viewed. Duration: 1 year
  • _pk_ses# : used by Piwik Analytics Platform to track visitor’s page requests during the session. Duration: 1 day
  • collect : used to send data to Google Analytics about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels. Duration: session
  • hjViewportld : defines a unique identifier for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. Duration: session
  • piwik.php : collects statistics about the user’s visits to the website, such as the number of visits, the average time spent on the site and which pages were viewed.
  • *.salesforceliveagent.com – X-Salesforce-CHAT. Provides live chat functionality to the user. Duration: Session
  • _fbp : Used to send information to measure interactions on the website in the Facebook platform. It is triggered when the user clicks on ads in Facebook and arrives on the website. Duration: 90 days
  • _hjTLDTest: To determine the most generic path for cookies, so that cookies can be shared between subdomains. Duration: Session
  • _hjLocalStorageTest: Checks if the Hotjar tracking code can use local storage. Duration: session
  • m – Duration: 729 days, 23 hours, 50 minutes
  • muffins
  • __stripe_mid: to prevent fraud. Duration: 1 year
  • __stripe_sid : to prevent fraud. Duration: 30 minutes
  • BrowserId : used to record sessions/visits for internal product analysis. Duration: 1 year
  • __broadcastAPI:undefined
  • floraLang : used to remember the user’s language settings. Duration: Session
  • snapinsPageTime_0 : Used for the Snap-In Chat functionality. Duration: persistent
  • snapinsPage_0 : Used for the Snap-In Chat functionality. Duration: persistent
  • snapinsPc : Used for the Snap-In Chat functionality. Duration: persistent
  • snapinsStart : determines the date on which the visitor last visited the various sub-pages of the website, as well as the time stamp of the start of the session. Duration: persistent

Use of Google Analytics cookies

The information generated by the Google Analytics cookie regarding the use of the Flora website by the visitor – typical information concerning internet access (including the user’s IP address) and anonymously analysed visitor behaviour – is transmitted to Google, which stores them, including on servers installed in the USA. Google adheres to the principles of the EU-US Data Protection Shield (Privacy Shield).

Before storing the transmitted information, Google anonymizes it by deleting the last byte of the user’s IP address. The Google Analytics Privacy Policy specifies that Google will use this information to evaluate the visitor’s use of the website and to generate reports on website activity for Flora. Flora does not use, nor does it authorize any third party to use the statistical analysis tool to identify or collect personally identifiable information from users of these websites.

For further information on the use of Google Analytics, Flora invites the user to consult the Google Privacy Policy and in particular the way Google uses certain data collected when the user uses sites or applications of its partners.  The visitor can deactivate Google Analytics by using the Google Analytics Opt-out Browser Add-on.

Marketing cookies:

  • _gcl_au : used by Google AdSense to test the effectiveness of advertising on various websites using their services. Duration: 3 months
  • _hjRecordingEnabled : used to identify the visitor and optimise the relevance of ads by collecting visitor data from multiple sites. This exchange of visitor data is normally provided by an ad serving service or a third party data centre. Duration: session
  • ads/ga-audiences : unclassified. Duration: session
  • juggler/stat.gif : collects data on the visitor’s use of the comment system on the website and the blogs/articles they have read. This may be used for marketing purposes. Duration: session
  • NID : records an identifier that identifies the device of the recurring user. This identifier is used for targeted ads. Duration: 6 months
  • cookielawinfo-checkbox-advertisement : manages cookie preferences, to retain the user’s choice. Duration: 1 year
  • cookielawinfo-checkbox-preferences : manages cookie preferences, to retain the user’s choice. Duration: 1 year

Social Media cookies:

These cookies allow Flora to share information from social media channels on its website.

  • Facebook Pixel

3.2 Acceptance of cookies

When visiting the Flora website, each visitor is notified about the use of cookies. As an end user, you can deactivate the cookies you do not wish to enable by installing a cookie management tool or by using one of the links below:

If the user disables all cookies, the Flora site will not be able to function properly or optimize the user experience on its site.

4. Users’ rights

Flora systematically treats personal data in accordance with its Privacy Charter as well as the requirements of the European regulation on privacy protection: the General Data Protection Regulation (GDPR) (EU) 2016/679 and the existing legislation on cookies and information collecting devices.

Any user has the right to contact the Data Protection Officer of Ethias SA by e-mail at dpo@ethias.be.

5. What if there are changes?

Flora reserves the right to change its Cookie Policy at any time. The most recent version can always be found at www.flora.insure.

Flora will always publish the revision date so that any user can clearly see when the latest version of its Cookie Policy is applicable. Flora will also proactively notify users of any major changes to this Cookie Policy.